Professional Background

Achieved goals:

Created Marketing, Growth, and Data strategies for Fintech Startups
Increased 20% the revenue of B2B trade show events
Launched 2 different billing and taxes online platforms in the market
Developed Data and Digital Marketing teams for different companies
Implemented new technical and organizational practices in Technical Support Teams located in Australia, India, Mexico and USA.

Growth Manager - Oyster Financial

Remote July 2020 - August 2022

Oyster was a financial platform for freelancers, startups, and SMBs in Mexico. We helped businesses and entrepreneurs to manage their finances better. I am in charge of optimizing the acquisition funnel with different Growth and Performance strategies. I kept a constant monthly growth of 25% in debit and credit products by using different strategies such as paid media, A/B testings, email marketing, partnerships, referrals, and affiliate programs. Other activities included:

Collaborated with engineering, product, and marketing teams to create the best user experience during product onboarding for our customers.
Kept up-to-date with the acquisition dashboards and funnel analysis and created engagement, activation, and retention strategies to increase customer transactions and reduce churned users.
Lead the launch process for new partners and manage the affiliates and ambassadors programs.

Growth Manager - Avanttia

Mexico City - Aug 2019 - April 2020

I was in charge of increasing user acquisition and reducing the churned users by using different strategies such as partnerships programs with enterprise companies, as well my role involved working with engineering, sales, and support to prioritize product features.

Managed and created Growth Marketing campaigns, strategies, and alliances for Fintech startups.
Optimized different Growth strategies to drive users and customers to the company’s platforms.
Managed the Analytics and user information databases via segmentation and user feedback.
Created Paid Campaigns with Google Ads and Facebook Ads.
Managed Digital Marketing campaigns through Hubspot.

Marketing and Data Manager - Informa

Mexico City- September 2017 - Aug 2019

I transformed the communication strategies based on data and experimentation and A/B testings, which helped me to create better customer segmentation of the company, which resulted in a 20% increase in revenue.

Managed the events databases and developed an effective segmentation of the different markets of all the Tradeshow Events of Informa Latin America: ABASTUR, CIHAC, MIREC, AIREC, SUMMIT, and ExpoMed.
Implemented the strategy of Digital Marketing and Email Campaigns for all the events.
Developed Webforms, landing pages, and segments and automated the marketing through Eloqua
Supervised the technical documentation of all the events with remote developers.

Training Consultant - IT Convergence

Reno, Nevada. United States. April 2016 - Sept 2017

Led the LATAM training team and Managed one of the most important U.S. Governments accounts of the company
Planned, directed, and developed risk management and loss prevention programs that provided maximum protection of the company’s assets at economical rates.

Technical Support Lead

Guadalajara, Jalisco. Mexico. August 2011 - March 2016

Collaborated with SMEs and stakeholders to design and create storyboards to develop e-Learning modules and ILT training material.
Created internal training websites with Drupal and WordPress.
Resolved platform-related technical problems raised by Ooyala’s customers via Troubleshooting techniques in full compliance within existing SLA.

Other positions:

Web Designer at Clicksuiit Company

August 2010 - August 2011

Communications and Information Manager at AIESEC Mexico

May 2010 - December 2010

Web Programmer/Web Designer at Chartwell Media - India

December 2009 - May 2010 - Internship in Chandigarh, India.

About Me

Viri is a Mexican who enjoys anything related to Game of Thrones, X-Men, and other superhero stuff. She is a person who loves to help others in anything she can. She enjoys drinking a lot of coffee and has great stories about other cultures and great tips for travelers.

Feel free to contact me by sending an email to hablemos@vidibell.com

Resume

Hello!

I'm an IT Professional who enjoys doing Digital Marketing and Growth Hacking.

Professional Background

Web Designer at Clicksuiit Company

Communications and Information Manager at AIESEC Mexico

Web Programmer/Web Designer at Chartwell Media - India

About Me

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